Membership Sales & Marketing

GBA has worked with many clubs in developing and implementing membership sales and marketing plans to help attract prospective members. Working with the General Manager, Membership Director and PGA Professional, we have helped clubs enjoy outstanding success in adding new members and thus, new revenue. 

Our Membership Sales & Marketing services include:

  • Meeting with Club Board and key staff members to determine Club culture, membership history and past membership recruitment efforts, attrition and retention 
  • Researching key competitors and their services and fee structure
  • Analyzing current member demographics (including ages, zip codes, occupations etc.)
  • Developing and implementing Member Survey (if needed)
  • Determining target markets
  • Developing comprehensive Membership Sales & Marketing Plan (including Action Steps, Responsibilities and Due Dates)
  • Coaching General Manager and Membership Director on Plan implementation
  • Assisting in Plan implementation (including coordination of letters to Members and prospects, new collateral, website changes etc.)
  • Conducting sales training for Membership Director
  • Developing new Membership categories (or revising existing categories) if needed


Case Studies

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