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Golf-Related
Marketing
Feasibility Studies
Examine the existing and future supply and demand for golf, in addition
to other economic factors to determine course viability.
Concept
Feasibility
Examining the possibilities of daily fee or private; championship,
executive or par three and/or corrdination with real estate development.
Financial
Pro-Formas and Analysis
Develop financial models based on type of facility, course conditions,
and market indicators to determine the financial viability of the course.
Project
Management
Work as the liaison between the developer, architect and the construction
company to ensure on-time and on budget progress to desired specifications.
Golf
Course Brokerage
Assisting course owners in finding buyers and assisting buyers
in finding available courses.
Operational
Audits
Analyze operating procedures that include "front of the house"
and "back of the house" standard operating procedures, and
pinpoint areas for improvement, including outlining corrective recommendations.
Business
Strategic Planning
Facilitate strategic planning sessions with key decision-makers in your
organization. Determine key objectives needed for a successful operation
and outline strategies for accomplishment.
Executive
Search
Identify, contact and recruit skilled and qualified professionals in
the golf industry for all critical positions to include General Managers,
Directors of Golf, Head Golf Professionals, Membership Sales Directors
and Superintendents. Review resume pool, place classified ads, conduct
phone interviews and reference checks.
Management
Contracts
Assuming operational control on behalf of the owner on either
a short term or multi-year basis.
Spa/Fitness-related
Concept
Development and Feasibility
Work with architect to determine the type of facility that best meets
the needs of the client and the company. Determine demand for spa and
fitness services and in turn facility viability.
Facility
Design and Space Planning
Work with architect to provide facility design and equipment layout,
which will maximize space while providing a comfortable and enjoyable
design.
Financial
Pro-Formas
Develop financial picture of the operation to determine viability of
the project given type of facility, amenity package, and market indicators.
Spa
and Fitness Programming
Develop slate of programs and services that will attract, intrigue and
entice clients while producing the optimal financial success.
Facility
Start Up
Equipment selections, purchases and installations; development and implementation
of standard operating procedures; facility staffing and training; etc.
Operational
Audit/Service Delivery
Analyze operating procedures and service delivery, pinpoint areas for
improvement, and give corrective recommendations.
Budget
Planning
Prepare complete budgetary guidelines for anticipated revenue and expenses.
Marketing
Plan Development and Implementation
Comprehensive approach to marketing that includes:
· Situational Analysis
· Identify Objectives
· Competitive Analysis
· Understanding what you have to sell
· Pricing Strategies
· Advertising
· Direct Sales Approach
· Collateral
· Direct Mail Campaign
· Promotions
· Public Relations
· Budgetary Guidelines
Strategic
Planning
Facilitate strategic planning session with key decision-makers in your
organization. Determine key objectives needed for a successful operation
and outline strategies for accomplishment.
Marketing
Collateral
Develop all pieces of marketing materials to reflect "feel"
of facility in addition to highlighting services and facilities offered
to include menu of service, rack card, letterhead, guest passes, note
cards, and direct mail promotions.
