Cedar Point Golf
Cedar Point Country Club is located in Suffolk, Virginia and has a complete complement of country club amenities to include an 18-hole championship course, par three course, practice facilities include chipping and putting greens and driving range, tennis complex with indoor and outdoor tennis courts, outdoor pool and clubhouse.
Prior to our involvement, the private, member-owned club had 244 full golf memberships and including other categories had a total of 475 memberships.
The summer before our involvement the club embarked on a very strong member referral campaign. The campaign was successful but provided the club with no long term strategies and initiatives to aid in their future marketing of memberships at the club.
Golf Business Advisors has been successful in providing the club with creative and effective short and long-term strategies. GBA has developed and implemented a comprehensive, choreographic marketing campaign, which is producing an overwhelming number of qualified leads. Through our promotions initiatives, direct mail, collateral development, membership director training, public relations initiatives, and enticing referral incentives, Cedar Point is on it way to a record number of Membership sales this summer. In addition, the Club now understands the components of a successful marketing plan and has a stronger foundation on which to build future campaigns.